Negotiation Dynamics

Negotiations have a direct impact on profits. Sharpen your negotiation skills.

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Next available date: 15 May

Negotiations have a direct and measurable impact on profits. Negotiation Dynamics is an intensive and hands-on workshop to sharpen your negotiation skills:

We provide a safe learning environment: read the latest coronavirus updates for our in-class programs.

Learning by Doing
The best way to learn about negotiation is to negotiate. Gain invaluable experience by engaging in a broad range of face-to-face negotiations.

Real Life Cases
All the material, cases and role-plays are based on real life negotiations. Examples and anecdotes are drawn from thirty years of negotiating experience.

Practical Skills
Particular emphasis is given to negotiation practice, captured by the experience of negotiation professionals throughout the world.

How you will benefit

    • Master price negotiations
    • Structure complex package deals
    • Identify opportunities to create value
    • Avoid arguments
    • Maintain composure under pressure
    • Manage long-term business relations

Read the interview ‘Why complex negotiations are easier than simple ones’ with Professor Ingemar Dierickx.

Program length
3 days

Day 1 09:00 – 18:00
Day 2 09:00 – 18:00
Day 3 09:00 – 18:00

Price Negotiations – Concepts and Tactics

  • Diagnosis and preparation
  • The Twin Pillars of Bargaining Power: Alternatives and Information
  • Opening offers
  • Concession patterns
  • Focal points and commitment
  • Closing the deal

Package Deals – Defining the Optimal ‘Architecture’ of Complex Agreements

  • Creating a negotiable agenda
  • Homans’ Law
  • Salami slicing
  • Evaluating tradeoffs: ‘Efficiency Ratios’
  • Exploring options
  • Using MESOS

Breaking Deadlock – A Process Perspective

  • Aggressive Negotiating Challenges
    – Stand-offs, stalling tactics and waiting games
    – Conflict escalation: structural characteristics and psychological dynamics
  • Changing the Structure of the Problem: ‘The Issue is Never the Issue’
  • A Process Perspective on Breaking Deadlock: The Method of the ‘Five A’s”

Negotiating Deals in an Uncertain Environment

  • The challenges of negotiating long-term contracts in an uncertain environment
  • Identifying opportunities to create value
    – Playing on differences between negotiating partners to create value
    – Creating ‘expected’ value: opportunities and limits
  • Competition: Playing on differences to lock in sustainable competitive advantage

Mastering the Process Fundamentals

  • Retaining composure under pressure
  • Maintaining a constructive negotiating atmosphere
  • Making proposals: effective and ineffective language
  • Handling tough questions
  • Spotting lies – and knowing how to deal with them

Asymmetric Information: When Parties Have Totally Different Views of the World

  • Gaining Personal Credibility: a Process Perspective
  • Using Proposals to Overcome the Credibility Gap: Signaling and Screening
  • Promises and Threats
  • The Negotiation Time Frame
  • Winning the ‘Battle for Mind Space’
  • Master price negotiations
  • Structure complex package deals
  • Identify opportunities to create value
  • Avoid arguments
  • Maintain composure under pressure
  • Manage long-term business relations

Negotiation permeates our personal and professional lives and plays a critical role in the successful completion of all business deals. While Negotiation Dynamics will benefit virtually all executives, it will be of particular interest to:

  • Investment bankers
  • Consultants
  • Executives in liaison roles such as country managers
  • Lawyers
  • Entrepreneurs
  • Sales managers
  • Key account managers
  • Managers handling procurement

Participants wishing to enroll in the program should have experience in actual negotiations, for both their own benefit and the benefit of other participants.


Ingemar Dierickx

Ingemar Dierickx was Professor of Negotiation Analysis at INSEAD for nearly twenty-five years and subsequently joined The Moscow School of Management (Skolkovo) until 2010.  Prior to joining INSEAD, he worked at the Division of Research, Harvard Business School and with Professor Schelling (2005 Nobel laureate, Economics) at Harvard University. His research on Negotiation Analysis and…

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  • 3 days
  • € 4550
  • Strategy & Growth
  • English
  • 4.7 / 5

Available dates

Need help?

Find your program here or contact us directly for personal advice:
Call us at +31 20 246 7140 or email us at [email protected].

Program flyer

For a more detailed program description and information regarding faculty please download the program document.


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