In this 54-minute online in-depth masterclass, Prof. Marwan Sinaceur explores the psychological obstacles that often block meaningful change — and how to overcome them. Why is driving change so difficult?Drawing from decades of empirical research, Prof. Marwan Sinaceur unpacks the social and emotional dynamics that influence people’s willingness to embrace new directions. He shares evidence-based…
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Every day, we are faced with many decisions and choices. About making an investment, assessing an existing project, engaging in a new project, deciding on a strategic priority, solving a problem, responding to a proposal, hiring a new team member, assessing someone’s performance, choosing how to best present a case, doing a forecast, buying a…
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