Hersh Shefrin is the Mario L. Belotti Professor of Finance at Santa Clara University. He is one of the pioneers in the behavioral approach to economics and finance. The January 2001 issue of CFO magazine listed him among the academic stars of finance. A 2003 article in the American Economic Review listed him as one of the top fifteen economic theorists to have influenced empirical work. In 2009, his behavioral finance book Beyond Greed and Fear (2000) was recognized by J.P. Morgan Chase as one of the top ten books published since 2000.

Professor Shefrin is regarded as one of the world’s foremost authority on the importance of incorporating behavioral awareness into the world of finance.  Among his other books are Behavioral Risk Management (2015);  Behavioralizing Finance (2009);  Ending the Management Illusion (2008); Behavioral Corporate Finance(2007, 2017); A Behavioral Approach to Asset Pricing (2005, 2008).  His work with Meir Statman received the William Sharpe Award Best Paper Award for the article “Behavioral Portfolio Theory,” published in the Journal of Financial and Quantitative Analysis, and a Graham and Dodd scroll from the Association of Investment Management Research.

Professor Shefrin received his PhD from the London School of Economics in 1974. He also holds an honorary doctorate from the University of Oulu, Finland. He completed his undergraduate studies at the University of Manitoba, which in 2019 recognized him with a lifetime achievement award. His Master’s degree is in mathematics from the University of Waterloo, Canada. In 2019, Who’s Who awarded him the Albert Nelson Marquis Lifetime Achievement Award. He is frequently interviewed by the press and his work was profiled by BBC-TV in February 2014.  He regularly blogs for Forbes, intermittently writes for The Wall Street Journal, Huffington Post, and Vox, and can be followed on Twitter at @HershShefrin.

Learn more: ‘Behavioral risk management is central to the way the world works’


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