Karel Cool is a Professor of Strategic Management and the BP Chaired Professor of European Competitiveness at INSEAD. His research, teaching, and consulting focus on problems of industry dynamics and competitive strategy (e.g., competitive positioning; assessment of profit opportunities in markets; strategic supply chain dynamics and management; eco-system leadership; vertical integration and de-integration; industry overcapacity; critical mass races, customer value creation and capturing strategy).

He has published in many journals, including Management Science, Strategic Management Journal, Harvard Business Review, Organization Science, Academy of Management Journal, Marketing Letters, Advances in Strategic Management, Journal of Supply Chain Management, etc.; and has contributed to many books on competitive strategy. From 1995 to 2007 he was an Associate Editor of the Strategic Management Journal, the leading strategy journal.

Karel Cool has consulted on major strategic issues of corporate and industry restructuring, and worked with various corporations including Unilever, PWC, Daimler-Chrysler, IBM, Expedia, Banque de France, McKinsey, Shell, ING, Dong Energy Wind Power, etc.

He is a six-times winner of the Best Teaching Award in the INSEAD MBA program and has been commended for Outstanding Executive Teaching at INSEAD every year since 2012 (when the award started). During the 1995-1996 academic year, he was a Visiting Professor at the Graduate School of Business at the University of Chicago. He was also a Visiting Professor at Northwestern University, and was a co-chair of the annual 2002 Strategic Management Society Conference held in Paris.

Karel Cool obtained his PhD (1985) and MScIA (1982) from Purdue University, and his MA (1981) and Lic (1978) in Applied Economics from the University of Antwerp (UFSIA).

> Competitive Strategy in a Digitizing World

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